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February 27 2013
The ABCs of Analytics http://t.co/dC9jYHi0K1 #Marketing #Media
February 27, 2013
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"Big data"-the explosion of quantifiable information, much of it generated by people's behavior on the Internet and social media-has captured the imagination of companies, academics, and the business press. Executives are rightfully intrigued by the idea of drawing conclusions about their customers' buying propensities from details of their activity: who they're connected to, what they like.
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