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November 20 2012
s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal http://t.co/cnGhQkNw #Marketing #Media
November 20, 2012
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s+b Trend Watch: Grocery Shoppers Plan to Stay Frugal
According to a recent Booz & Company/Food Marketing Institute survey, many of the frugal habits that grocery shoppers adopted during the recession are here to stay. More than half, and in some cases two-thirds, of consumers reported that they would not revert to their previous behaviors in better times.
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