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September 24 2012
Kicking the Sales Promotion Habit http://t.co/qzKm0Ney #Marketing #Media
September 24, 2012
Kicking the Sales Promotion Habit
It's a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and rising competition are testing consumers' brand loyalty. Many retailers are responding with price promotions in a bid to keep people coming through the doors.