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February 20 2013
RT @EntMagazine: .@ScottMonty shares @ford's secret to success at New York's Social Media Week. http://t.co/gT8XfLPO #SMW13
February 20, 2013
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3 Social Media Lessons from Ford
To generate real results and accomplish long-term goals over social media, businesses need to think beyond simple, one-off campaigns and make a regular commitment to marketing and customer engagement on social media. That's what Ford Motor Co.'s global head of social media, Scott Monty, said today at the "Social Wheels in Motion" session during Social Media Week, which kicked off yesterday in New York City.
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