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June 1 2013
Media Brands Gamble on Untested YouTube Paid Channels http://t.co/1dOb363kTi #SM #SocialMedia
June 01, 2013
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Media Brands Gamble on Untested YouTube Paid Channels
When National Geographic started looking into alternatives to cable, it found an as-yet-unreleased product that might be a good fit: YouTube paid channels. The National Geographic Society was in a quandary. It knew it wanted to launch a video channel for kids based on the success of its children's magazine and games, but wasn't entirely sure which platform to use.
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