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June 27 2013
Innovative Ad Takeover Coming to 'New York Times' iPad App http://t.co/WWrcsKNj4O #SM #SocialMedia
June 27, 2013
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First Ad Takeover Coming to 'New York Times' iPad App
Open up The New York Times on your iPad this Sunday, and you'll catch a glimpse - or more likely, several - of the first ad takeover on the app. To promote its latest summer series, Ray Donovan, the Showtime network has purchased every single ad slot in the Times' iPad app for a single day.
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