November 7 2012
NBC Lets Viewers Buy Items They See on TV Via Their Mobile Device http://t.co/2Wur6Iot #SM #SocialMedia
November 07, 2012
NBC Lets Viewers Buy Items They See on TV Via Their Mobile Device
NBC Universal and American Express have partnered for a program that lets viewers use their mobile devices to buy stuff they see on TV. The deal relies on Zeebox, an iOS and Android app which NBC hopes to persuade viewers to download.