May 27 2013
Don't Reengineer. Reimagine. http://t.co/CRXQDV4YqR #Marketing #Media
May 27, 2013
What does it mean to become digital? Companies in all industries are building online businesses, enabling new customer experiences, experimenting with "big data," and seeking advantage in a digitally enabled business environment. They have tried reengineering their practices; they have set up new technological platforms for customer engagement and back-office efficiency.